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[research]Market demand/breakeven points and other numbers

edited July 2006 in Bike Shoes


  • edited December 1969
    How much will we need to produce shoes for to turn a decent profit.

    Do we want a profit from the first round of production?

    Will the market support a boutique shoe brand in this vertical?

    What demographics should we look at targeting? My gut says 18-34 urban male, maybe he owns a Mac, maybe he just doesn't like looking like shit?

    I'm guessing pricing/cost will be determined largely by the manufacturing numbers. What we tack on top of it will be determined by how deep our target demo's pockets are.

    I'm also guessing that a lot of the profit numbers will be determined by the wants/needs of whatever investor we manage/hope to land.
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